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Library
Item Category
Collection
Call Number
Author
3
Lovelock, Christopher H.
2
Bitner, Mary Jo
2
Patterson,Paul G.
2
Walker,Rhett H.
2
Wirtz, Jochen
2
Zeithaml, Valarie A., Bitner, Mary Jo, Gremler, Dwayne D.
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1
Bremler, Dwayne D
1
Cheverton, Peter
1
Gremler, Dwayne D
1
Lovelock, Christopher
1
McKain, Scott
1
Smith, Ian
1
Walther, George R.
1
Zeithaml, Valarie A.
1
Zeithaml, Valerie A.
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Subject
Customer services
Marketing
6
Service industries
4
Management
2
Professions
1
Consumer behavior
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1
Customer relations
1
Key accounts
1
Organizational effectiveness
1
Psychological aspects
1
Relationship marketing
1
Sales management
1
Selling
1
Service industries - Marketing
1
Services industries
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Year of Publication