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Institution
Library
Item Category
Collection
Call Number
Author
15
Kotler, Philip
10
Armstrong, Gary
4
McCarthy, E. Jerome
3
Blythe, Jim
2
Baines, Paul
2
Fazilah Mohamad Hasun
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2
Hair, Joseph F.
2
Lamb, Charles W.
2
McDaniel, Carl
2
Perreault, William D.
2
Pride, William M.
2
Westwood, John
2
Zafir Mohd Makhbul
1
Ab. Aziz Latif
1
Abu Bakar A. Hamid
1
Abu Bakar Abdul Hamid... [et al.]
1
Amstrong
1
Anderson, Chris
1
Anselmo, Donna
1
Antonetti, Paolo
1
Ashford, Ruth
1
Bearden, William O.
1
Bly, Robert W.
1
Boone, Louis,E
1
Brooks, Bob
1
Burrow, James L.
1
Buskirk, Bruce D.
1
Butow, Eric
1
Cartwright, Roger
1
Cheverton, Peter
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Subject
Marketing
16
Management
6
management
5
Strategic planning
3
Consumer behavior
3
Planning
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2
Brand name products
2
Consumer satisfaction
2
Customer services
2
Entrepreneurship
2
Internet marketing
2
Psychological aspects
2
Selling
2
Technological innovations
2
case studies
1
Advertising
1
Advertising media planning
1
Arts
1
Blogs
1
Business
1
Business communication
1
Business enterprise
1
Business planning
1
Business writing
1
Communication in marketing
1
Consumer behaviour
1
Consumers' preferences
1
Customer relations
1
Customers relations
1
Decision making
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Year of Publication