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Institution
Library
Item Category
Collection
Call Number
Author
61
Kotler, Philip
32
Armstrong, Gary
12
Nor Khalidah Abu
10
Lamb, Charles W.
9
Yusniza Kamarulzaman
8
Blythe, Jim
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8
Cravens, David W.
8
Hair, Joseph F.
7
Kerin, Roger A.
7
Lovelock, Christopher
7
McDaniel, Carl
7
Perreault, William D
7
Peter, J. Paul
7
Wirtz, Jochen
6
McDonald, Malcolm
6
Rudelius, William
5
Baines, Paul
5
Fill, Chris
5
Hartley, Steven William
5
Mullins, John W.
5
Walker, Orville C.
4
Armstrong,Gary
4
BPP Learning Media
4
Dibb, Sally
4
Kotler, Philip, Armstrong, Gary
4
Lovelock, Christopher H.
4
Marshall, Greg W.
4
Mc Carthy, E. Jerome
4
Mc Daniel, Carl
4
McCarthy, E. Jerome
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Subject
Marketing
128
Management
53
Business
17
Service industries
16
Internet marketing
16
Strategic planning
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13
Consumer behavior
11
management
9
Customer services
9
Entrepreneurship
9
Islamic countries
7
Case studies
7
Decision making
7
Planning
7
Selling
6
Asia
6
Brand name products
6
Handbooks, manuals, etc
6
Success in business
5
Export marketing
5
Internet Marketing
5
Sales management
5
Social media
4
Advertising
4
Consumer behaviour
4
Consumer satisfaction
4
Marketing research
4
Motion pictures
4
Services industries
4
Small business
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