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Library: KPM Indera Mahkota
Collection: Book
Item Category: Open Shelf
Subject: Marketing
Institution
Library
Item Category
Collection
Author
8
Kotler, Philip
5
Armstrong, Gary
2
Baines, Paul
2
Blythe, Jim
2
Fazilah Mohamad Hasun
2
McCarthy, E. Jerome
more ...
2
Westwood, John
2
Zafir Mohd Makhbul
1
Ab. Aziz Latif
1
Abu Bakar Abdul Hamid... [et al.]
1
Anderson, Chris
1
Anselmo, Donna
1
Antonetti, Paolo
1
Ashford, Ruth
1
Bearden, William O.
1
Bly, Robert W.
1
Brooks, Bob
1
Burrow, James L.
1
Buskirk, Bruce D.
1
Butow, Eric
1
Cartwright, Roger
1
Cheverton, Peter
1
Chin Tiong Tan
1
Churchill, Gilbert A
1
Da Silva, Geoffrey
1
Doyle, Peter
1
Drummond, Graeme
1
Ensor, John
1
Ferrell, O. C.
1
Fill, Chris
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Subject
Marketing
13
Management
5
Strategic planning
4
management
3
Consumer behavior
3
Entrepreneurship
more ...
3
Planning
2
Brand name products
2
Consumer satisfaction
2
Customer services
2
Handbooks, manuals, etc
2
Internet marketing
2
Psychological aspects
2
Selling
2
Technological innovations
2
case studies
1
Academic writing
1
Advertising
1
Advertising media planning
1
Authorship
1
Blogs
1
Business
1
Business communication
1
Business enterprise
1
Business planning
1
Business writing
1
Commercial art
1
Communication in marketing
1
Consumer behaviour
1
Consumers' preferences
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Year of Publication