Marketing : an introduction

Main Author: Armstrong, Gary
Other Authors: Kotler, Philip, Opresnik, Marc Oliver
Format: Text Books
Published: Harlow, England: Pearson Education Limited, 2020.
Edition: 14th ed., Global edition.
Subjects:
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005 20211103090000.0
020 |a 9781292294865  
020 |a 1292294868  
040 |a LC 
090 1 0 |a HF5415   |b .A76 2020 
100 1 |a Armstrong, Gary  
245 1 0 |a Marketing :   |b an introduction   |c Gary Armstrong, Philip Kotler, Marc Oliver Opresnik. 
250 |a 14th ed., Global edition. 
260 2 |a Harlow, England:   |b Pearson Education Limited,   |c 2020. 
300 |a 676 pages:   |b color illustrations;   |c 28cm.. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
700 1 0 |a Kotler, Philip  
700 1 0 |a Opresnik, Marc Oliver  
999 |a 0000241182