Marketing : an introduction
| Main Author: | Armstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip, Opresnik, Marc Oliver |
| Format: | Text Books |
| Published: |
Harlow, England:
Pearson Education Limited,
2020.
|
| Edition: | 14th ed., Global edition. |
| Subjects: |
| Physical Description: |
676 pages: color illustrations; 28cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9781292294865 1292294868 |