Armstrong, G., Kotler, P., & Opresnik, M. O. (2020). Marketing: An introduction (14th ed., Global edition.). Harlow, England: Pearson Education Limited.
Chicago Style CitationArmstrong, Gary, Philip Kotler, and Marc Oliver Opresnik. Marketing: An Introduction. 14th ed., Global edition. Harlow, England: Pearson Education Limited, 2020.
MLA CitationArmstrong, Gary, Philip Kotler, and Marc Oliver Opresnik. Marketing: An Introduction. 14th ed., Global edition. Harlow, England: Pearson Education Limited, 2020.
Warning: These citations may not always be 100% accurate.