|
|
|
|
| LEADER |
00779pamja2200205 4500 |
| 001 |
0000131548_0030 |
| 005 |
20210715090000.0 |
| 020 |
|
|
|a 9780367662820
|
| 090 |
0 |
0 |
|a HG1616.M54
|b M373 2019
|
| 245 |
0 |
0 |
|a Marketing and mobile financial services :
|b a global perspective on digital banking consumer behavior
|c edited by Aijaz A. Shaikh and Heikki Karjaluoto.
|
| 260 |
|
|
|a London
|a New York:
|b Routledge, Taylor & Francis Group,
|c 2019.
|
| 300 |
|
|
|a xvi, 295p.:
|b ill.;
|c 24cm..
|
| 490 |
1 |
|
|a Routledge studies in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index
|
| 650 |
|
0 |
|a Banks and banking, Mobile
|
| 650 |
|
0 |
|a Banks and banking, Mobile
|x Marketing
|
| 700 |
1 |
|
|a Shaikh, Aijaz A.
|
| 700 |
1 |
|
|a Karjaluoto, Heikki
|
| 999 |
|
|
|a 0000240708
|
| 999 |
|
|
|a 0000240709
|
