Marketing and mobile financial services : a global perspective on digital banking consumer behavior
| Other Authors: | Shaikh, Aijaz A., Karjaluoto, Heikki |
|---|---|
| Format: | Open Shelf |
| Published: |
London New York:
Routledge, Taylor & Francis Group,
2019.
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| Series: |
Routledge studies in marketing
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| Subjects: |
| Physical Description: |
xvi, 295p.: ill.; 24cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780367662820 |