Marketing and mobile financial services : a global perspective on digital banking consumer behavior

Other Authors: Shaikh, Aijaz A., Karjaluoto, Heikki
Format: Open Shelf
Published: London New York: Routledge, Taylor & Francis Group, 2019.
Series: Routledge studies in marketing
Subjects:

KPM BANDAR MELAKA

Call Number: HG1616 M54 M373 2019
Accession Item Category SMD Status Due Date Notes
0000240708 OPEN SHELF BOOK AVAILABLE
0000240709 OPEN SHELF BOOK AVAILABLE