Blue ocean strategy: : how to create uncontested market space and make the competition irrelevant

Main Author: Kim, W. Chan
Format: Open Shelf
Published: Boston: Harvard Business School Publishing Corporation, 2005.
Subjects:
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100 0 |a Kim, W. Chan  
245 0 0 |a Blue ocean strategy: :   |b how to create uncontested market space and make the competition irrelevant   |c W. Chan Kim and Renee Mauborgne. 
260 |a Boston:   |b Harvard Business School Publishing Corporation,   |c 2005. 
300 |a 240 pages:   |b illustrations;   |c 22 cm.. 
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