Kim, W. C. (2005). Blue ocean strategy:: How to create uncontested market space and make the competition irrelevant. Boston: Harvard Business School Publishing Corporation.
Chicago Style CitationKim, W. Chan. Blue Ocean Strategy:: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Publishing Corporation, 2005.
MLA CitationKim, W. Chan. Blue Ocean Strategy:: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston: Harvard Business School Publishing Corporation, 2005.
Warning: These citations may not always be 100% accurate.