Principles of marketing
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary, Opresmik, Marc Oliver |
| Format: | Open Shelf |
| Published: |
Harlow, England:
Pearson Education Limited,
2021.
|
| Edition: | 18th ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
728p.: col. ill.; 28cm.. |
| ISBN: |
9781292341132 1292341130 |