APA Citation

Kurtz, D. L. (2015). Contemporary marketing. Stamford, CT: Cengage Learning.

Chicago Style Citation

Kurtz, David L. Contemporary Marketing. Stamford, CT: Cengage Learning, 2015.

MLA Citation

Kurtz, David L. Contemporary Marketing. Stamford, CT: Cengage Learning, 2015.

Warning: These citations may not always be 100% accurate.