Foundations of marketing
| Main Author: | Pride, William M. (Author) |
|---|---|
| Other Authors: | Ferrell, O. C. |
| Format: | Open Shelf |
| Published: |
Stamford, CT:
Cengage Learning,
2015.
|
| Subjects: |
| LEADER | 00527pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000129283_0008 | ||
| 005 | 20200223090000.0 | ||
| 020 | |a 9781285429779 | ||
| 040 | |a rda | ||
| 090 | 0 | 0 | |a HF5415 |b .P65 2015 |
| 100 | 1 | |a Pride, William M. |e author | |
| 245 | 1 | 0 | |a Foundations of marketing |c William M. Pride, O. C. Ferrell. |
| 260 | |a Stamford, CT: |b Cengage Learning, |c 2015. | ||
| 300 | |a xxx, 512 pages: |b ill. (some col.); |c 28 cm. | ||
| 650 | 0 | |a Marketing | |
| 650 | 0 | |a Includes index | |
| 700 | 1 | |a Ferrell, O. C. | |
| 999 | |a 0000234218 | ||