Strategic marketing : planning and implemention

Other Authors: Narang, Shanker
Format: Open Shelf
Published: London, UK: Koros Press Limited, 2012.
Subjects:
LEADER 00466pamja2200157 4500
001 0000129262_0008
005 20200220090000.0
020 |a 9781781630693  
040 |a RDA 
090 0 0 |a HF5415.13   |b .S77 2012 
245 0 0 |a Strategic marketing :   |b planning and implemention   |c edited by Shanker Narang. 
260 |a London, UK:   |b Koros Press Limited,   |c 2012. 
300 |a viii, 288 p.;   |c 24 cm. 
650 0 |a Marketing   |x Management  
700 1 |a Narang, Shanker  
999 |a 0000232226