Essentials of services marketing

Main Author: Wirtz, Jochen
Other Authors: Lovelock, Christopher
Format: Open Shelf
Published: England: Pearson Education Limited, 2018.
Edition: 3rd ed..
Subjects:
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020 |a 9781292089959  
020 |a 1292089954  
090 0 0 |a HF5415.122   |b .W573 2018 
100 1 |a Wirtz, Jochen  
245 1 0 |a Essentials of services marketing   |c Jochen Wirtz, Christopher Lovelock. 
250 |a 3rd ed.. 
260 |a England:   |b Pearson Education Limited,   |c 2018. 
300 |a xxxii, 670p.:   |b col. ill.;   |c 28cm.. 
500 |a Includes index 
650 0 0 |a Service industries   |x Marketing  
700 1 |a Lovelock, Christopher  
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999 |a 0000237253 
999 |a 0000237254 
999 |a 0000237255