Essentials of services marketing
| Main Author: | Wirtz, Jochen |
|---|---|
| Other Authors: | Lovelock, Christopher |
| Format: | Open Shelf |
| Published: |
England:
Pearson Education Limited,
2018.
|
| Edition: | 3rd ed.. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxii, 670p.: col. ill.; 28cm.. |
| ISBN: |
9781292089959 1292089954 |