Blue ocean strategy
| Main Author: | Kim, W. Chan |
|---|---|
| Other Authors: | Mauborgne Renee |
| Format: | Open Shelf |
| Published: |
Boston:
Harvard Business Review Press,
2015.
|
| Subjects: |
| LEADER | 00581pamja2200217 4500 | ||
|---|---|---|---|
| 001 | 0000128497_0021 | ||
| 005 | 20200825090000.0 | ||
| 020 | |a 9781625274496 | ||
| 090 | 0 | 0 | |a HF5415.153 |b K56 2015 |
| 100 | 1 | |a Kim, W. Chan | |
| 245 | 1 | 0 | |a Blue ocean strategy |c W. Chan Kim. |
| 260 | |a Boston: |b Harvard Business Review Press, |c 2015. | ||
| 300 | |a xix,287p.: |b ill.; |c 24cm. | ||
| 500 | |a Includes Index | ||
| 650 | 0 | |a New products | |
| 650 | 0 | |a Market segmentation | |
| 700 | 1 | |a Mauborgne Renee | |
| 999 | |a 0000230804 | ||
| 999 | |a 0000230805 | ||
| 999 | |a 0000234352 | ||
| 999 | |a 0000234353 | ||