Principles of Marketing
| Main Author: | Kotler Philip (Author) |
|---|---|
| Other Authors: | Gary Armstrong, Marc Oliver Opresnik |
| Format: | Open Shelf |
| Published: |
United Kingdom:
Pearson Education Limited,
2018.
|
| Edition: | Seventeenth Edition. |
| Subjects: |
| Item Description: |
includes index |
|---|---|
| Physical Description: |
734 pages: illustration (color); 27cm. |
| ISBN: |
9781292220178 |