Marketing : the core
Main Author: | Kerin, Roger A. |
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Other Authors: | Hartley, Steven W., Rudelius, William |
Format: | Open Shelf |
Published: |
New York:
McGraw Hill,
2013.
|
Edition: | Fifth Edition. |
Subjects: |
Item Description: |
Accompany with glossary & indexes. |
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Physical Description: |
xlvii, 507p.: ill. col.; 27cm. |
ISBN: |
9780078028922 |