APA Citation

Kerin, R. A., Hartley, S. W., & Rudelius, W. (2013). Marketing: The core (Fifth Edition.). New York: McGraw Hill.

Chicago Style Citation

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing: The Core. Fifth Edition. New York: McGraw Hill, 2013.

MLA Citation

Kerin, Roger A., Steven W. Hartley, and William Rudelius. Marketing: The Core. Fifth Edition. New York: McGraw Hill, 2013.

Warning: These citations may not always be 100% accurate.