Marketing : the core
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Hartley, Steven W., Rudelius, William |
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
2013.
|
| Edition: | Fifth Edition. |
| Subjects: |
| LEADER | 00611pamja2200205 4500 | ||
|---|---|---|---|
| 001 | 0000127995_0021 | ||
| 005 | 20200709090000.0 | ||
| 020 | |a 9780078028922 | ||
| 090 | 0 | 0 | |a HF5415 K473 2013 |
| 100 | 1 | |a Kerin, Roger A. | |
| 245 | 1 | 0 | |a Marketing : |b the core |c Roger A. Kerin, Steven W. Hartley & William Rudelius. |
| 250 | |a Fifth Edition. | ||
| 260 | |a New York: |b McGraw Hill, |c 2013. | ||
| 300 | |a xlvii, 507p.: |b ill. col.; |c 27cm. | ||
| 500 | |a Accompany with glossary & indexes. | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Hartley, Steven W. | |
| 700 | 1 | |a Rudelius, William | |
| 999 | |a 0000232646 | ||
| 999 | |a 0000232647 | ||