Marketing : the core
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Hartley, Steven W., Rudelius, William |
| Format: | Open Shelf |
| Published: |
New York:
McGraw Hill,
2013.
|
| Edition: | Fifth Edition. |
| Subjects: |
| Item Description: |
Accompany with glossary & indexes. |
|---|---|
| Physical Description: |
xlvii, 507p.: ill. col.; 27cm. |
| ISBN: |
9780078028922 |