Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. Hoboken: John Wiley & Sons.
Chicago Style CitationOsterwalder, Alexander, Yves Pigneur, Gregory Bernarda, and Alan Smith. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: John Wiley & Sons, 2014.
MLA CitationOsterwalder, Alexander, Yves Pigneur, Gregory Bernarda, and Alan Smith. Value Proposition Design: How to Create Products and Services Customers Want. Hoboken: John Wiley & Sons, 2014.
Warning: These citations may not always be 100% accurate.