Consumer behavior

Main Author: Schiffman, Leon G.
Other Authors: Kanuk, Leslie Lazar
Format: Open Shelf
Published: Upper Saddle River, N.J.: Pearson Prentice Hall, 2007.
Edition: 9th ed..
Subjects:
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005 20191105090000.0
020 |a 013237093X  
040 |a UiTM 
090 0 0 |a HF 5415.32 .S35 2007  
100 1 |a Schiffman, Leon G.  
245 1 0 |a Consumer behavior   |c Leon G. Schiffman, Leslie Lazar Kanuk.. 
250 |a 9th ed.. 
260 |a Upper Saddle River, N.J.:   |b Pearson Prentice Hall,   |c 2007. 
300 |a xix, 541, [61] p.:   |b col. ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 |a Consumer behavior  
650 0 |a Motivation research (Marketing)  
700 1 |a Kanuk, Leslie Lazar  
999 |a 0000229179