New products management
Main Author: | Crawford, Merle |
---|---|
Other Authors: | Di Benedetto, C. Anthony |
Format: | Open Shelf |
Published: |
Boston, Mass.:
McGraw-Hill/Irwin,
c2006.
|
Edition: | 8th ed.. |
Series: |
McGraw-Hill/Irwin series in marketing
|
Subjects: |
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