New products management

Main Author: Crawford, Merle
Other Authors: Di Benedetto, C. Anthony
Format: Open Shelf
Published: Boston, Mass.: McGraw-Hill/Irwin, c2006.
Edition: 8th ed..
Series: McGraw-Hill/Irwin series in marketing
Subjects:
LEADER 00645pamja2200205 4500
001 0000127929_0034
005 20191031090000.0
020 |a 0071244336  
040 |a DLC 
090 0 0 |a HF 5415.153 .C73 2006  
100 1 |a Crawford, Merle  
245 1 0 |a New products management   |c Merle Crawford, Anthody Di Benedetto.. 
250 |a 8th ed.. 
260 |a Boston, Mass.:   |b McGraw-Hill/Irwin,   |c c2006. 
300 |a xx, 540 p.:   |b ill.;   |c 24 cm. 
440 0 |a McGraw-Hill/Irwin series in marketing 
504 |a Includes bibliographical references and index 
650 0 |a New products   |x Management  
700 1 |a Di Benedetto, C. Anthony  
999 |a 0000228963