New products management
| Main Author: | Crawford, Merle |
|---|---|
| Other Authors: | Di Benedetto, C. Anthony |
| Format: | Open Shelf |
| Published: |
Boston, Mass.:
McGraw-Hill/Irwin,
c2006.
|
| Edition: | 8th ed.. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xx, 540 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071244336 |