Business marketing : connecting strategy, relationships, and learning
| Main Author: | Dwyer, F. Robert |
|---|---|
| Other Authors: | Tanner, John F. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw Hill,
2009.
|
| Subjects: |
| LEADER | 00571pamja2200181 4500 | ||
|---|---|---|---|
| 001 | 0000127838_0034 | ||
| 005 | 20191015090000.0 | ||
| 020 | |a 9780071263436 | ||
| 040 | |a LC | ||
| 090 | 0 | 0 | |a HF 5415 .D893 2009 |
| 100 | 1 | |a Dwyer, F. Robert | |
| 245 | 1 | 0 | |a Business marketing : |b connecting strategy, relationships, and learning |c F. Robert Dwyer & John F. Tanner Jr.. |
| 260 | |a Boston: |b McGraw Hill, |c 2009. | ||
| 300 | |a xxv, 678p: |b ill.; |c 26cm. | ||
| 500 | |a Includes bibliographical index and references | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Tanner, John F. | |
| 999 | |a 0000228636 | ||