Business marketing : connecting strategy, relationships, and learning
| Main Author: | Dwyer, F. Robert |
|---|---|
| Other Authors: | Tanner, John F. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw Hill,
2009.
|
| Subjects: |
| Item Description: |
Includes bibliographical index and references |
|---|---|
| Physical Description: |
xxv, 678p: ill.; 26cm. |
| ISBN: |
9780071263436 |