Introduction to marketing

Main Author: McDaniel, Carl
Other Authors: Hair, Joseph F., Lamb, Charles W.
Format: Open Shelf
Published: Mason, Ohio: South-Western Cengage Learning, c2010.
Edition: 10th ed..
Subjects:
LEADER 00689pamja2200217 4500
001 0000127225_0034
005 20190918090000.0
020 |a 9780324599312  
040 |a DLC 
090 0 0 |a HF 5415 .M334 2010  
100 1 |a McDaniel, Carl  
245 1 0 |a Introduction to marketing   |c Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr.. 
250 |a 10th ed.. 
260 |a Mason, Ohio:   |b South-Western Cengage Learning,   |c c2010. 
300 |a xxvii, 708p.:   |b col. ill.;   |c 29cm.. 
504 |a Includes bibliographical references (p. 672-687) and indexes 
650 0 |a Marketing  
650 0 |a Marketing   |x Management  
700 1 |a Hair, Joseph F.  
700 1 |a Lamb, Charles W.  
999 |a 0000227188