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LEADER |
00689pamja2200217 4500 |
001 |
0000127225_0034 |
005 |
20190918090000.0 |
020 |
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|a 9780324599312
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040 |
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|a DLC
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090 |
0 |
0 |
|a HF 5415 .M334 2010
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100 |
1 |
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|a McDaniel, Carl
|
245 |
1 |
0 |
|a Introduction to marketing
|c Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr..
|
250 |
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|a 10th ed..
|
260 |
|
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|a Mason, Ohio:
|b South-Western Cengage Learning,
|c c2010.
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300 |
|
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|a xxvii, 708p.:
|b col. ill.;
|c 29cm..
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504 |
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|a Includes bibliographical references (p. 672-687) and indexes
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650 |
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0 |
|a Marketing
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650 |
|
0 |
|a Marketing
|x Management
|
700 |
1 |
|
|a Hair, Joseph F.
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700 |
1 |
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|a Lamb, Charles W.
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999 |
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|a 0000227188
|