Introduction to marketing
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Hair, Joseph F., Lamb, Charles W. |
| Format: | Open Shelf |
| Published: |
Mason, Ohio:
South-Western Cengage Learning,
c2010.
|
| Edition: | 10th ed.. |
| Subjects: |
| Physical Description: |
xxvii, 708p.: col. ill.; 29cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references (p. 672-687) and indexes |
| ISBN: |
9780324599312 |