APA Citation

McDaniel, C., Hair, J. F., & Lamb, C. W. (2010). Introduction to marketing (10th ed.). Mason, Ohio: South-Western Cengage Learning.

Chicago Style Citation

McDaniel, Carl, Joseph F. Hair, and Charles W. Lamb. Introduction to Marketing. 10th ed. Mason, Ohio: South-Western Cengage Learning, 2010.

MLA Citation

McDaniel, Carl, Joseph F. Hair, and Charles W. Lamb. Introduction to Marketing. 10th ed. Mason, Ohio: South-Western Cengage Learning, 2010.

Warning: These citations may not always be 100% accurate.