Strategic marketing
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Piercy, Nigel |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill Education,
2013.
|
| Edition: | 10th ed.. |
| Subjects: |
| LEADER | 00580pamja2200217 4500 | ||
|---|---|---|---|
| 001 | 0000127192_0034 | ||
| 005 | 20190917090000.0 | ||
| 020 | |a 9780071326230 | ||
| 040 | |a DLC | ||
| 090 | 0 | 0 | |a HF 5415.135 .C73 2013 |
| 100 | 1 | |a Cravens, David W. | |
| 245 | 1 | 0 | |a Strategic marketing |c David W Cravens, Nigel Piercy.. |
| 250 | |a 10th ed.. | ||
| 260 | |a New York: |b McGraw-Hill Education, |c 2013. | ||
| 300 | |a xviii, 653p.: |b ill.; |c 26cm. | ||
| 500 | |a Inlcudes index | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Piercy, Nigel | |
| 999 | |a 0000227105 | ||
| 999 | |a 0000227106 | ||
| 999 | |a 0000227107 | ||