Strategic marketing
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Piercy, Nigel |
| Format: | Open Shelf |
| Published: |
New York:
McGraw-Hill Education,
2013.
|
| Edition: | 10th ed.. |
| Subjects: |
| Item Description: |
Inlcudes index |
|---|---|
| Physical Description: |
xviii, 653p.: ill.; 26cm. |
| ISBN: |
9780071326230 |