Cravens, D. W., & Piercy, N. (2013). Strategic marketing (10th ed.). New York: McGraw-Hill Education.
Chicago Style CitationCravens, David W., and Nigel Piercy. Strategic Marketing. 10th ed. New York: McGraw-Hill Education, 2013.
MLA CitationCravens, David W., and Nigel Piercy. Strategic Marketing. 10th ed. New York: McGraw-Hill Education, 2013.
Warning: These citations may not always be 100% accurate.