Marketing
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Rudelius, William, Hartley, Steven W. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill Irwin,
c2009.
|
| LEADER | 00498pamja2200169 4500 | ||
|---|---|---|---|
| 001 | 0000127029_0005 | ||
| 005 | 20190911090000.0 | ||
| 020 | |a 9780073404721 | ||
| 090 | 0 | 0 | |a HF5415.M29474 2009 |
| 100 | 1 | |a Kerin, Roger A. | |
| 245 | 0 | 0 | |a Marketing |c Roger A.Kerin, Steven W.Hartley, William Rudelius.. |
| 260 | |a Boston: |b McGraw-Hill Irwin, |c c2009. | ||
| 300 | |a xlvii, 742p: |b ill(col); |c 28.3cm. | ||
| 504 | |a Include index. | ||
| 700 | 1 | |a Rudelius, William | |
| 700 | 1 | |a Hartley, Steven W. | |
| 999 | |a 0000226836 | ||