Marketing
| Main Author: | Kerin, Roger A. |
|---|---|
| Other Authors: | Rudelius, William, Hartley, Steven W. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw-Hill Irwin,
c2009.
|
| Physical Description: |
xlvii, 742p: ill(col); 28.3cm. |
|---|---|
| Bibliography: |
Include index. |
| ISBN: |
9780073404721 |