Marketing principles : course book

Corporate Authors: BPP Learning Media
Format: Open Shelf
Published: London: BPP Learning Media Ltd., 2010.
Series: Business Essentials
Subjects:
Item Description: Previous ed. published as: Marketing. 2007.
Supporting HNC/HND and Foundation degrees
Physical Description: viii, 506p.: ill.; 30cm..
Bibliography: Includes bibliographical references and index
ISBN: 9780751768275