Marketing : Concepts And Applications
| Main Author: | Schewe, Charles D. |
|---|---|
| Other Authors: | Smith, Reuben M. |
| Format: | Open Shelf |
| Published: |
New York:
McGraw - Hill.,
1980.
|
| Subjects: |
| Item Description: |
Includes Index |
|---|---|
| Physical Description: |
xxii,665p.: ill.; 23cm. |
| ISBN: |
007055272X |