Marketing : Creating value for customers
| Main Author: | Churchill, Gilbert A. Jr |
|---|---|
| Other Authors: | Peter, J. Paul |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw Hill,
1998.
|
| Edition: | 2nd ed. |
| Subjects: |
| LEADER | 00584pamja2200193 4500 | ||
|---|---|---|---|
| 001 | 0000126154_0034 | ||
| 005 | 20190704090000.0 | ||
| 020 | |a 9780071152259 | ||
| 040 | |a LC | ||
| 090 | 0 | 0 | |a HF5415 .C482 1998 |
| 100 | 1 | |a Churchill, Gilbert A. Jr | |
| 245 | 1 | 0 | |a Marketing : |b Creating value for customers |c Gilbert A. Churchill, Jr. & J. Paul Peter. |
| 250 | |a 2nd ed. | ||
| 260 | |a Boston: |b McGraw Hill, |c 1998. | ||
| 300 | |a xxiv, 630p: |b col., ill.; |c 28cm. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Peter, J. Paul | |
| 999 | |a 0000224872 | ||