Marketing : Creating value for customers
| Main Author: | Churchill, Gilbert A. Jr |
|---|---|
| Other Authors: | Peter, J. Paul |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw Hill,
1998.
|
| Edition: | 2nd ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xxiv, 630p: col., ill.; 28cm. |
| ISBN: |
9780071152259 |