Principles of marketing : an Asian perspective

Other Authors: Kotler, Philip, Armstrong, Gary, Wee Hoon Ang, Ew Meng Leong, Hin Tiong Tang, Tse, David K.
Format: Open Shelf
Published: London: Prentice Hall, 2005.
Subjects:
LEADER 00684pamja2200229 4500
001 0000126153_0034
005 20190704090000.0
020 |a 9780131234390  
040 |a LC 
090 0 0 |a HF5415.12 A78 P75 2005  
245 0 0 |a Principles of marketing :   |b an Asian perspective   |c Philip Kotler, et al.. 
260 |a London:   |b Prentice Hall,   |c 2005. 
300 |a xv, 535p:   |b col., ill.;   |c 28cm. 
504 |a Appendices (14p), References (18p), Glossary (11p), Index (10p) 
650 0 |a Marketing  
700 1 |a Kotler, Philip  
700 1 |a Armstrong, Gary  
700 1 |a Wee Hoon Ang  
700 1 |a Ew Meng Leong  
700 1 |a Hin Tiong Tang  
700 1 |a Tse, David K.  
999 |a 0000224871