Principles of marketing : an Asian perspective
| Other Authors: | Kotler, Philip, Armstrong, Gary, Wee Hoon Ang, Ew Meng Leong, Hin Tiong Tang, Tse, David K. |
|---|---|
| Format: | Open Shelf |
| Published: |
London:
Prentice Hall,
2005.
|
| Subjects: |
| Physical Description: |
xv, 535p: col., ill.; 28cm. |
|---|---|
| Bibliography: |
Appendices (14p), References (18p), Glossary (11p), Index (10p) |
| ISBN: |
9780131234390 |