A preface to marketing management

Main Author: Peter, J. Paul
Other Authors: Donnelly, James H.
Format: Open Shelf
Published: Boston: McGraw Hill, 2006.
Edition: 10th ed.
Subjects:
LEADER 00576pamja2200193 4500
001 0000126035_0034
005 20190613090000.0
020 |a 9780072962161  
040 |a LCC 
090 0 0 |a HF5415.13 P48 2006  
100 1 |a Peter, J. Paul  
245 1 0 |a A preface to marketing management   |c J. Paul Peter & James H. Donnelly, Jr.. 
250 |a 10th ed. 
260 |a Boston:   |b McGraw Hill,   |c 2006. 
300 |a xiv, 254p:   |b ill.;   |c 28cm. 
500 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management  
700 1 |a Donnelly, James H.  
999 |a 0000224299