A preface to marketing management
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Donnelly, James H. |
| Format: | Open Shelf |
| Published: |
Boston:
McGraw Hill,
2006.
|
| Edition: | 10th ed. |
| Subjects: |
| Item Description: |
Includes bibliographical references and index |
|---|---|
| Physical Description: |
xiv, 254p: ill.; 28cm. |
| ISBN: |
9780072962161 |