Peter, J. P., & Donnelly, J. H. (2006). A preface to marketing management (10th ed.). Boston: McGraw Hill.
Chicago Style CitationPeter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 10th ed. Boston: McGraw Hill, 2006.
MLA CitationPeter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 10th ed. Boston: McGraw Hill, 2006.
Warning: These citations may not always be 100% accurate.