Marketing
| Main Author: | Kerin Roger A, Hartley Steven W [...el] |
|---|---|
| Other Authors: | Eric N.Berkowitz, William Rudelius |
| Published: |
Boston, New York:
Mc-Graw Hill Irwin,
2006.
|
| Edition: | Eighth edition. |
| LEADER | 00596pampa2200181 4500 | ||
|---|---|---|---|
| 001 | 0000125101_0024 | ||
| 005 | 20190320090000.0 | ||
| 020 | |a 9780071116091 | ||
| 090 | 1 | 0 | |a HF5415 .P658 2006 |
| 100 | 0 | |a Kerin Roger A, Hartley Steven W [...el] | |
| 245 | 1 | 2 | |a Marketing |c Roger A.Kerin, Steven W.Hartley, Eric N.Berkowitz and William Rudelius. |
| 250 | |a Eighth edition. | ||
| 260 | 2 | |a Boston, New York: |b Mc-Graw Hill Irwin, |c 2006. | |
| 300 | |a 733p.: |b ill; |c 1cm. | ||
| 504 | |a Include bibliographical and index | ||
| 700 | 3 | 0 | |a Eric N.Berkowitz, William Rudelius |
| 999 | |a 0000219615 | ||
| 999 | |a 0000219617 | ||