Marketing
| Main Author: | Kerin Roger A, Hartley Steven W [...el] |
|---|---|
| Other Authors: | Eric N.Berkowitz, William Rudelius |
| Published: |
Boston, New York:
Mc-Graw Hill Irwin,
2006.
|
| Edition: | Eighth edition. |
| Physical Description: |
733p.: ill; 1cm. |
|---|---|
| Bibliography: |
Include bibliographical and index |
| ISBN: |
9780071116091 |